On November 9, 2025, Goken Nihon’s leadership team attended the Japan Mobility Show at Tokyo Big Sight, Tokyo. From the moment we arrived, it was clear this was no longer a conventional automotive exhibition. The scale, energy, and diversity of ideas reflected a broader shift taking place across the global mobility landscape.
What was once primarily a car show has evolved into a platform for the entire mobility ecosystem. Alongside passenger vehicles, the event featured commercial vehicles, electric vehicles (EVs), robotic systems, software platforms, and emerging mobility concepts extending beyond traditional transportation. The show presented mobility as a connected, user-focused, and technology-enabled system, rather than a collection of individual products.
Inside the halls, we engaged with engineers, students, designers, and industry professionals exploring what the next decade of mobility will look like. Major OEMs highlighted themes that are now becoming industry standards, including:
Electrification and EV platforms
Assisted and automated driving (ADAS)
Software-defined vehicles (SDV)
Digitally enabled development processes
Concept cars, electric two-wheelers, compact delivery pods, and early aerial mobility concepts together reflected the full spectrum of modern transportation engineering.
One of the most striking aspects of the show was the emphasis on experience and human-centered design. Many exhibits moved beyond static displays into immersive environments with full-scale prototypes, digital interfaces, and simulated urban scenarios demonstrating real-world applications. Design, materials, lighting, interiors, and human-machine interface (HMI) systems were positioned as equally critical as performance, safety, and efficiency.
What This Means for Goken
For Goken, these observations reinforce a clear direction for modern mobility engineering.
Mobility development is no longer defined by isolated components or late-stage engineering decisions. It is driven by:
Systems-level engineering thinking
Early feasibility and packaging validation
Virtual development and digital twin environments
Integrated mechanical, electrical, and software collaboration
Connectivity, EV platforms, digital twins, and user-centered design are no longer future concepts. They are baseline expectations across global OEM programs.
As we moved across the East and West halls, discussions focused on how OEM strategies are evolving toward sustainability, intelligent platforms, and faster development cycles. This shift places increased importance on front-loaded engineering, virtual validation, and cross-domain system integration—areas where Goken continues to strengthen capabilities across global regions.
A Connected Global Mobility Ecosystem
The presence of startups, young engineers, academic institutions, and established OEMs under one roof highlighted how rapidly the industry is evolving and how interconnected its future has become.
The global mobility ecosystem is expanding beyond traditional automotive boundaries into technology, software, robotics, and advanced manufacturing, requiring new levels of collaboration across the engineering value chain.
Goken’s Commitment to the Future of Mobility
By the end of the visit, Goken leadership left with a clear and aligned perspective on where mobility is headed globally—and how those directions map directly to our engineering focus.
As mobility continues to evolve, Goken remains committed to:
Engaging with global mobility platforms and OEM ecosystems
Advancing capabilities in EV, SDV, ADAS, and system integration
Applying virtual validation and digital engineering at scale
Delivering practical, production-ready engineering solutions
We will continue to translate insights from platforms such as the Japan Mobility Show 2025 into scalable, real-world engineering outcomes for OEMs and mobility innovators worldwide.
Goken is a global engineering and staffing solutions partner supporting OEMs and product companies across Japan, the United States, and India. With delivery centers and capability hubs in all three regions, Goken enables end-to-end development—from R&D and product engineering through validation and market-ready manufacturing—across mobility, aerospace, energy, and medical technology. Backed by exceptional engineering talent and experience in Asian and European markets, Goken helps organizations solve complex problems, accelerate development cycles, and build better products.