Product Development

Your Products, Your Dreams, Engineered for Success

Product Development Engineering

Building the Products of Tomorrow

At Goken, product development is more than delivering a process. It’s about creating lasting value through innovation, agility, and deep collaboration. What sets us apart is our ability to adapt to each client’s unique goals, tools, and culture while bringing fresh thinking and proven engineering discipline to every stage of the process. From concept to launch, we blend creativity with precision, using agile methodologies and real-world experience to accelerate timelines, reduce risk, and drive meaningful results. Our team doesn’t just build products. We build solutions that move industries forward.

Are You Ready To Transform Your Product Development Process?

Turn your ideas into market-ready products with speed and precision. Our product development teams bring the innovation, agility, and expertise needed to deliver real results at every stage.

Get In Touch

Goken Product Development

The Goken Way of Product Development is more than a process, it’s a mindset rooted in collaboration, innovation, and precision. Unlike traditional models, we embed ourselves within our clients’ ecosystems, aligning closely with their engineering practices, tools, and culture. Our teams integrate seamlessly, using data-driven insights and agile methodologies to adapt quickly, reduce risk, and accelerate timelines. By combining deep technical expertise with a relentless focus on value creation, the Goken Way delivers smarter, faster, and more resilient solutions that not only meet expectations—but often exceed them.

Product Planning Icon

Product
Planning

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Concept Generation Icon

Concept
Generation

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Layout & Manufacturing Feasibility Study Icon

Layout & Mfg.
Feasibility Study

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3D Model Generation Icon

3D Model
Generation

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Computational Validation, Verification & CAE Icon

Computational
Validation

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Product Testing & Prototype Building Icon

Product Testing
& Prototype Building

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Product Launch Icon

Product
Launch

End To End Support

From initial concept to post-launch optimization, we provide full-spectrum support across every stage of the product development journey. Whether it’s early-stage design, engineering validation, manufacturing integration, or continuous improvement, our team stays engaged, anticipating challenges, eliminating silos, and ensuring nothing gets lost in handoffs. With Goken, clients gain a true partner who’s with them every step of the way, delivering continuity, speed, and confidence from start to finish.

Global Support Engineering

Global Support

Goken’s global support model is built to deliver value wherever our partners need it, onsite, onshore, or offshore. By aligning the right talent with proven processes, secure technologies, and flexible delivery models, we ensure consistent performance and seamless collaboration across borders and time zones. Whether integrating with your in-house teams or managing projects remotely, our global footprint allows us to scale efficiently while maintaining high standards in quality, data security, and communication. The result is a reliable, responsive partnership that helps you achieve your goals quicker, cheaper, and more effectively.

Experienced Problem Solving Engineering

Experienced Problem Solving

With decades of hands-on engineering and cross-industry expertise, our team doesn’t just solve problems, we anticipate them. We bring proven methodologies and real-world experience to every challenge, enabling us to identify root causes quickly, implement practical solutions, and keep projects moving forward. When complexity arises, our clients count on us to deliver clarity, speed, and results.

Ways We Work

INDIVIDUAL RESOURCES

Goken Associates

Dedicated experts embedded in your team, offering seamless integration, rapid impact, and the flexibility to scale with your project needs.

Best for:

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    Small Scale
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    Easily Managed
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    Scale Up & Down
GOKEN TEAM

Our Team, Your Direction

A dedicated Goken team built around your needs, fully aligned with your goals, tools, and culture to drive collaboration, consistency, and results from day one.

Best for:

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    Agile Team Building
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    Hands-On
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    Ultra-Quick Scaling
OUTSOURCE PROJECT

Goken Managed

We take full ownership of your project, managing everything from planning to delivery. With end-to-end execution and accountability, this model offers the highest value.

Best Value
Best Value

Best for:

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    Cost Savings
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    Efficiency
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    Hands Off

Technical Capabilities

Technical Capabilities - Jet Engine with Digital Wireframe
01

Structures

Development of Interiors, Exteriors and Mechanical Structures for Automotive, Aerospace, Powersports, Medical & Industrial equipment. Evaluation of new technology for light-weighting of automotive components

02

Electromechanical Systems

Development of Automotive Chassis systems like Steering, Suspension, and Brakes & Advanced Driver Assistance Systems (ADAS)

03

Battery & Electrical Systems

Development of battery packs for EVs and Home Energy Storage units. Design and development of electrical wire harness for automotive and aerospace industries.

04

Virtual Validation/CAE

CAE analysis of mechanical systems for structural integrity and NVH performance. Aeroacoustics testing of vehicles at HALO Wind Tunnel.

Learn MoreLearn More About Virtual Validation/CAE
05

Manufacturing

Jig and fixture design for the assembly process. Design and layout development of additive manufacturing parts and fixtures.

06

Cost Engineering

We break down products to their core cost drivers, enabling accurate should-cost models that guide design decisions, supplier strategy, and long-term cost competitiveness.

Learn MoreLearn More About Cost Engineering
CAE simulation of door closing velocity optimization for improved vehicle comfortElectric multi-mode patient mobility platform by GokenCAD model of dual cross car beam system designed by Goken for global OEM") Final market-ready Side-by-Side ATV in actionApplying the Goken Way of Product Development for Optimizing Windshield Defrost Duct Design for an Automotive OEM
FEATURED CASE STUDY

Optimizing Door Closing Velocity for Enhanced Vehicle Comfort and Quality

Read MoreRead more about Optimizing Door Closing Velocity for Enhanced Vehicle Comfort and Quality
FEATURED CASE STUDY

Engineering an Electric Multi-Mode Patient Mobility System for Next-Gen Healthcare Infrastructure

Read MoreRead more about Engineering an Electric Multi-Mode Patient Mobility System for Next-Gen Healthcare Infrastructure
FEATURED CASE STUDY

Goken’s Concurrent Development of Two Cross Car Beam Systems

Read MoreRead more about Goken’s Concurrent Development of Two Cross Car Beam Systems
FEATURED CASE STUDY

Development of a Side-by-Side ATV

Read MoreRead more about Development of a Side-by-Side ATV
FEATURED CASE STUDY

Applying the Goken Way of Product Development for Optimizing Windshield Defrost Duct Design for an Automotive OEM

Read MoreRead more about Applying the Goken Way of Product Development for Optimizing Windshield Defrost Duct Design for an Automotive OEM

Ready To Work Together?

Let's Innovate The World Of Tomorrow, Together.

Get In Touch
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SUCCESS STORIES

"Goken’s internal processes and pre-engagement activities have saved me months of man-hours."

Tier 1 Automotive Supplier​

Design Manager

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SUCCESS STORIES

"We like Goken because their associates are good at solving problems. They are usually first call when the real head-scratchers show up."

Automotive OEM​

Purchasing Manager

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SUCCESS STORIES

"I have worked with Goken through various automotive OEMs in the past and Goken's agility, quality, and ease to work with remain consistent throughout every experience. Their training program & engineering methods for new associates allows them to hit the ground running without burdening myself or my team. I am always at ease and confident in the results I will get when working with them."

Electric Vehicle OEM

Senior Director

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SUCCESS STORIES

"Goken has provided us Engineering Liaison support located in Japan at a Japanese automotive OEM we work with. Their global presence has allowed us to enhance our communication with the OEM to increase our design quality by capturing part feasibility issues ahead of design release and also decrease our need to travel overseas to provide support to our customer."

EG Industries

Director of Engineering

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SUCCESS STORIES

"Goken has supported us in Automotive Chassis development for a couple of Terrafugia's sub-systems in one of our upcoming vehicles. They developed the subsystems primarily from their Tech Center in Dublin, Ohio, and traveled to our facility in Massachusetts to coordinate prototype builds and assist in test setups as needed. Their automotive know-how allowed us to focus on the design of other vehicle systems and meeting FAA requirements, thereby increasing our efficiency to meet the aggressive vehicle development timeline."

Terrafugia

Engineering Manager - Chassis Systems

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SUCCESS STORIES

"Goken supported our North American development efforts by helping create engineering development tools which determined bolted joint torque settings and suspension tunable characteristics. Their flexible business models allowed us to make cost-effective, real-time decisions which in turn helped speed up our local development flow."

BYTON

Former Director of Chassis & Vehicle Dynamics

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SUCCESS STORIES

"Goken America has provided engineering support for several of our projects during design/development phase. Their unique in-house expertise & capabilities for several Asian OEMs has been of real value. Their individualized solutions for customer needs helps in navigating through the complexities and achieve best possible results."

Leggett & Platt

Applications Engineer Manager

qoute leftqoute right
SUCCESS STORIES

"Goken provides a career, not an assignment. I have had an engineer finish my assignment and move to another job but stay with Goken. A few years later the same engineer came back to me with more experience. He remembered all of our methods and immediately fit in with the team."

Tier 1 Safety Parts Supplier

Engineering Manager

qoute leftqoute right
SUCCESS STORIES

"We like Goken because their associates are good at solving problems. They are usually first call when the real head-scratchers show up."

Automotive OEM

Purchasing Manager

qoute leftqoute right
SUCCESS STORIES

"Goken’s internal processes and pre-engagement activities have saved me months of man-hours."

Tier 1 Automotive Supplier​

Design Manager

qoute leftqoute right
SUCCESS STORIES

"We like Goken because their associates are good at solving problems. They are usually first call when the real head-scratchers show up."

Automotive OEM​

Purchasing Manager

qoute leftqoute right
SUCCESS STORIES

"I have worked with Goken through various automotive OEMs in the past and Goken's agility, quality, and ease to work with remain consistent throughout every experience. Their training program & engineering methods for new associates allows them to hit the ground running without burdening myself or my team. I am always at ease and confident in the results I will get when working with them."

Electric Vehicle OEM

Senior Director

qoute leftqoute right
SUCCESS STORIES

"Goken has provided us Engineering Liaison support located in Japan at a Japanese automotive OEM we work with. Their global presence has allowed us to enhance our communication with the OEM to increase our design quality by capturing part feasibility issues ahead of design release and also decrease our need to travel overseas to provide support to our customer."

EG Industries

Director of Engineering

qoute leftqoute right
SUCCESS STORIES

"Goken has supported us in Automotive Chassis development for a couple of Terrafugia's sub-systems in one of our upcoming vehicles. They developed the subsystems primarily from their Tech Center in Dublin, Ohio, and traveled to our facility in Massachusetts to coordinate prototype builds and assist in test setups as needed. Their automotive know-how allowed us to focus on the design of other vehicle systems and meeting FAA requirements, thereby increasing our efficiency to meet the aggressive vehicle development timeline."

Terrafugia

Engineering Manager - Chassis Systems

qoute leftqoute right
SUCCESS STORIES

"Goken supported our North American development efforts by helping create engineering development tools which determined bolted joint torque settings and suspension tunable characteristics. Their flexible business models allowed us to make cost-effective, real-time decisions which in turn helped speed up our local development flow."

BYTON

Former Director of Chassis & Vehicle Dynamics

qoute leftqoute right
SUCCESS STORIES

"Goken America has provided engineering support for several of our projects during design/development phase. Their unique in-house expertise & capabilities for several Asian OEMs has been of real value. Their individualized solutions for customer needs helps in navigating through the complexities and achieve best possible results."

Leggett & Platt

Applications Engineer Manager

qoute leftqoute right
SUCCESS STORIES

"Goken provides a career, not an assignment. I have had an engineer finish my assignment and move to another job but stay with Goken. A few years later the same engineer came back to me with more experience. He remembered all of our methods and immediately fit in with the team."

Tier 1 Safety Parts Supplier

Engineering Manager

qoute leftqoute right
SUCCESS STORIES

"We like Goken because their associates are good at solving problems. They are usually first call when the real head-scratchers show up."

Automotive OEM

Purchasing Manager

What We Do

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