The Challenge
Automotive manufacturers face increasing pressure to design vehicles that meet stringent performance standards, especially in areas like Noise, Vibration, and Harshness (NVH). Achieving this requires Computer-Aided Engineering (CAE), an intensive process that relies on advanced simulation tools, high-performance computing, and highly specialized engineers.
For one leading OEM, the challenge was capacity constraints. Their internal teams were already operating at their limits, and as development schedules shifted, the fluctuating workload made it challenging to handle all NVH requirements in-house. Outsourcing overseas introduced communication delays and misalignment with U.S. time zones. What they needed was a flexible, nearshore model, one that offered advanced technical expertise, scalable resources, and the ability to collaborate closely with their teams on the ground.
That’s when they turned to Goken as Goken has offices across the globe and is a reliable engineering service provider for engineering design and CAE.
Goken’s Solution
Goken established a nearshore support model at its technical center in Dublin, Ohio. This location provided the OEM with immediate access to high-performance computing infrastructure, state-of-the-art CAE tools, and a dedicated team of NVH specialists.
The first step of the project was to do a correlation study which involved aligning Goken’s simulations with the OEM’s existing data to ensure consistency and accuracy. In the second step, Goke CAE engineers built a baseline process for each NVH requirement that included
Modal and Frequency Response Analysis
Dynamic Stiffness,
Acoustic Sensitivity,
Body and Chassis System Stiffness, and
Joint optimization
The final step was to propose countermeasures and design improvements based on the analysis and hence enable the client to make immediate changes to body structures and trims to improce NVH performance.
To streamline collaboration, Goken deployed an onsite liaison engineer embedded within the client’s team. This liaison gathered requirements, communicated priorities, and ensured seamless knowledge transfer to the nearshore engineering team. While Goken’s CAE engineers performed meshing, analysis, and post-processing using tools like Hypermesh, Optistruct, and Hyperview, the liaison provided real-time coordination, minimizing delays and keeping deliverables aligned with client expectations.
The Results
The nearshore model delivered exactly what the OEM needed:
On-time validation of NVH performance for new vehicle programs.
Practical design countermeasures that fed directly into the next iteration of vehicle development.
Close collaboration between Goken engineers and the client’s cross-functional teams, ensuring improvements were not only identified but implemented.
Most importantly, because Goken operated within the U.S. and could deploy engineers onsite when needed, the client gained the flexibility of a global partner with the responsiveness of a local team. The result was a development cycle that stayed on schedule, delivered validated NVH results, and reduced the strain on the OEM’s internal resources.
Conclusion
This project demonstrated how Goken’s nearshore CAE model bridges the gap between cost-effective outsourcing and onsite real time collaboration. By combining advanced engineering expertise, scalable resources, and embedded liaison support, Goken enabled the client to achieve their NVH goals without compromising schedules or quality.
